| Due
at the beginning of class unless stated otherwise |
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| Week
1 12th January (M) Introduction to the class 1 What is globalisation?  Viewed
in class: Bride and prejudice |
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| 14th
January (W) Introduction to the class 2 What is globalisation? Discuss Bride and prejudice powerpoint |
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| 16th
January (F) What is globalisation? A political economic perspective  Friedman
Ch. 1 “While I was sleeping”Guiding questions: WSJ “Globalization's
gains come with a price” [link
on website] Guiding questions: 1. Does job outsourcing from the US to India illustrate the claim "a race to the bottom" as Mosley suggests? Give examples. 2. Does the author pay attention to how local cultures are impacted by economic globalization? WSJ “Outsourcing
storm favors India” [link
on website] Guiding questions: 1. Does workers in Mexico illustrate the claim "a race to the bottom" as Mosley suggests? Give examples. 2. What kinds of workers are likely to lose out in economic globalization? 3. Does the author pay attention to how local cultures are impacted by economic globalization? Viewed
in class: Is Wal-mart good for America? (Frontline) |
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| Week
2 19th January (M) – MLK Day – no school 21st January (W) What is globalisation? A cultural perspective Ritzer,
George. (2008). The McDonaldization of society 5 (rev. ed.). Thousand
Oaks, CA: Pine Forge Press. (Ch. 8 Globalization and McDonaldization:
Does it all amount to ... “nothing”?) 1. Note how Ritzer defines globalization. 2. Does McDonald's illustrate a case of homogeneity or heterogeneity or a mixture of both? 3. What is glocalization? What are individual roles under glocalization? 4. What is grobalization? 5. Why is fast food restaurant an example of the grobalization of nothing? 6. How does a grobal product be more profitable than a glocal product? 7. Does McDonald's make non-American cultures become more American? WSJ
“How 'idols' around the world harmonize with local viewers” [link
on website] 1. Does "American Idols" illustrate: (1) glocalization of something; (2) glocalization of nothing; (3) grobalization of something; or (4) grobalization of nothing? Viewed
in class: Wall-E |
Assignment 1 |
| 23rd
January (F) Service Learning EBECC Oral History Documentary Service learning orientation (Shirley from S.O.U.L.S. office) |
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| Week
3 26th January (M) What is globalisation? Your global life in a day |
Journal
1 Sharing 1 |
| 28th
January (W) Global Hollywood, global culture? Miller,
Toby, Govil, Nitin, McMurria, John, and Maxwell, Richard. (2001). Global
Hollywood. London: BFI. (Ch. 3 Co-producing Hollywood) NICL - new international communication labour 1. What are the two ways to engage NICL in co-production? 2. What does "Co-production" mean? 3. How does Eurimages regulate the NICL through work and culture? 4. How does Europe create a unified European market? 5. What kinds of difficulties does European art cinema face? 6. Is Asterix a film that solely relies on French cultural elements? 7. What are the twin logics of a commercial industry? 8. Who are to judge cultural merits? 9. How does Hollywood make money by exporting its films to Europe? 10. What reasons can be used to explain the growth of Canal Plus in France? 11. What was the role of Canal Plus in co-producing American and British films? WSJ
“Man without a country” [link
on website] Case Study: Ang Lee: Taiwanese, Chinese or American? 1. What is the Chinese background of Ang Lee? 2. Does Ang Lee see his films representing a national culture? Class note |
Assignment 2 |
| 30th
January (F) Video Introduction to EBECC (Paula Virtue) Fill in questionnaire |
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| Week
4 2nd February (M) Global Hollywood, global culture? Miller,
Toby, Govil, Nitin, McMurria, John, and Maxwell, Richard. (2001). Global
Hollywood. London: BFI. (Ch. 5 Distribution, marketing and exhibition)
1. What are the four phases of ownership and concentration in marketing, distribution and exhibition? 2. How does Hollywood control film distribution internationally? 3. Was the success of Full Monty accidental? 4. What is block-booking? 5. How does costly marketing lead to the narrow distribution of B-movies and specialty films? 6. Waht do positioning and playability mean? Does positioning stay constant in different markets? 7. What are the nine opportunities for films to bring in revenues? 8. Why is it problematic when marketers play an important role in the production of film? The
Guardian “Why producers so often have the toughest role” [link
on website] Case Study: The survival of national cinema 1. What are the two major sources of funding to British filmmakers? 2. How does tax credit work? 3. How does a global perspective help in financing a film? |
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| 4th
February (W) Global Hollywood, global culture? WSJ “Disney
rewrites script to win fans in India” [link
on website] Case studies: Overseas market and reception of Hollywood films |
Journal
2 Sharing 2 |
| 8th
February (F) Video Form production team. Brainstorm ideas for questions for Paula |
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| Week
5 9th February (M) Case studies: Overseas market and reception of Hollywood films |
Sharing 2 |
| 11th
February (W) Global Hollywood, global culture? Yoshimi,
Shunya. (2001). Japan: America in Japan/Japan in Disneyfication: the Disney
image and the transformation of “America” in contemporary Japan (pp. 160-181).
In Janet Wasko, Mark Phillips and Eileen R. Meehan (eds), Dazzled by
Disney? The global Disney audiences project. London: Leicester University
Press. 1. According to the author, why did the interviewed Japanese students react strongly when Disney was criticised? 2. What is cultural Americanisation? When did it start? Under what circumstances did it start? 3. Why is Americanism related to private consumption? 4. What was the Japanese perception of American lifestyle in the 1950s and the 1960s? 5. Why is contemporary Japan like a Disneyland? 6. What is the process of transforming the native into the foreign? Vedia,
Silvia Molina Y. (2001). Mexico: Disney in Mexico: Observations on integrating
global culture objects into everyday life (pp. 202-221). In Janet Wasko,
Mark Phillips and Eileen R. Meehan (eds), Dazzled by Disney? The global
Disney audiences project. London: Leicester University Press. 1. How does Disney produce a social system? 2. Is American patriotism the same as Mexican patriotism? 3. How does a rejection of Disney/US cultural affirm Mexican nationalism? 4. Which aspects of Disney culture converge with Mexican culture? 5. How are personal fantasies defined? 6. Why is Disney a "re-created" culture rather than a "received" global culture? Viewed
in class: Mickey Mouse Monopoly |
Assignment 3 |
| 13th
February (F) Video Share interview results with Paula Brainstorm questions for interview and visual research |
Sharing of interview with Paula |
| Week
6 16th February (M) – Presidents' Day – no school |
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| 18th
February (W) Global Hollywood, global culture? Dorfman,
Ariel, and Mattelart, Armand. (1971). How to read Donald Duck.
(David Kunzle trans.) New York: International General. (Ch. 3 From the
noble savage to the Third World) 1. What is the power relation between child-adults and child-noble savages? 2. How does the comic strip "The Lost Crown of Genghis Khan" illustrate western imperialism? 3. How do Disney comics keep the natives in the past rather than in the future? 4. How do media products like Disney comics influence the self-perception of Latin Americans? Viewed
in class: Mulan |
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| 20th
February (F) Video Sharing of visual research Brainstorm questions for interview Brainstorm ideas of interview filming or Screen interview |
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| Week
7 23rd February (M) The information society: Myth or fact? UNDP.
(2001). UNDP annual report: Making new technologies work for human
development. (Ch. 2 Today's technological transformation) [link
on website] 1. According to Fig. 2.1, do technological changes automatically increase human capabilities? 2. Does economic globalization enhance technological advancement? 3. From Fig. 2.1, how can communication technologies improve human lives in developing countries in the areas of political participation, greater transparency, income, and health? 4. How can the use of new communication technologies from a human development approach help to eradicate poverty? 5. What is the digital divide? Is the diffusion of Internet even in one single country? 6. Is the market alone sufficient to push technological development to meet human needs? Why is it essential to have public investment in technologies? WSJ “A
little laptop with big ambitions: How a computer for the poor got stomped
by tech giants” [link
on website] Handout: the state of the world atlas: Communication [link on website] Note |
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| 25th
February (W) The information society: Myth or fact? The three perspectives of the information society: post-industrialism, informational capitalism, and political economy Case study: A $100 laptop for every child in the world? |
In-class exercise |
| 27th
February (F) Video Share visual research Screen interview |
Visual
research Interview |
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Week
8 |
Interview part 1 |
| 4th
March (W) The information society: Myth or fact? The
other side of outsourcing (2004) |
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6th
March (F) |
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| Week
9 9th March (M) The information society: Myth or fact? Sharing interview part 2 findings |
Interview Part 2 |
| 11th
March (W) Video Script Discussion |
Script (first draft) due |
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13th
March (F) |
Script (second draft) due |
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Spring
Break 16th - 22nd March
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| Week
10 23rd March (M) Muslim women in global communication Said,
Edward (1979). Orientalism. New York: Vintage. (Introduction) 1. What are the three meanings of orientalism? 2. How does Flaubert represent the Egyptian courtesan? Who was the one to define the oriental? Mernissi,
Fatema. (2001). Scheherazade goes west: Difference cultures, different
harems. New York: Washington Square Press. (Ch. 2 Sex in the western
harem, Ch. 6 Size 6: The western women's harem) 1. How do Muslim artists and western artists represent women differently in paintings and literature? 2. What is gender equality like in Islamic laws? 3. What is meant by western man manipulates time and light of women? 4. Why is the fashion industry a form of symbolic violence to women? WSJ
“Egypt TV's veil uproar” [link
on website] Handout: The state of women in the world atlas (Constraints on dress, movement and travel) [link on website] National Geographic picture New Yorker cover Viewed
in class: Edward Said: On orientalism |
Assignment
4 |
| 25th
March (W) Women in Iranian cinema Mohanty,
Chandra Talpade. (1991). Under western eyes: Feminist scholarship
and colonial discourses. In C. T. Mohanty, A. Russe & L. Torres
(eds.), Third world women and the politics of feminism. Bloomington,
IN: Indiana University Press. 1. What is meant by the "third world difference" (p. 53)? 2. What is meant by women as a category of analysis? 3. What's the problem to generalise all third-world women are victims of male violence? 4. Are Arabs and Muslims portrayed as ever-changing? 5. Does the meaning of veil stay unchanged in different countries? 6. How do western feminists perceive themselves when they see third world women as objects? Viewed
in class: Rakshan Bani-Etemad Our Times (2002) (65 min.) |
|
| 27th
March (F) Video Production Day 1 (exterior shot) Post-production Day 1 |
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| Week
11 30th March (M) Viewed
in class: Our Times (cont.) |
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| 1st
April (W) Muslim women in global communication Discuss Our Times Guest discussant: Monika Raesch |
Journal
3 Sharing 3 |
| 4th
April (F) Video Production Day 2 (exterior shots) Post-production Day 2 |
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| Week
12 6th April (M) Feminist intervention in international communication Sarikakis,
Katharine, and Shaukat, Zeenia. (2008). The global structures and cultures
of pornography: the global brothel. In Katharine Sarikakis and Leslie
Regan Shade (eds.), Feminist interventions in international communication
(pp. 106-126). Lanham, MD: Rowman and Littlefield. Al-Mahadin,
Salam. (2008). From religious fundamentalism to pornography? The female
body as text in Arabic song videos (pp. 146-160). In Sarikakis and Shade
(eds) (2008). Handout: The state of women in the world atlas (The global sex trade) [link on website] Case study: Representations of mail order brides class note |
Assignment 5 |
| 8th
April (W) Local resistance Case study: Sweatshop movement Shade,
Leslie Regan, and Porter, Nikki (2008). Empire and sweatshop girlhoods:
The two faces of the global culture industry (pp. 241-256). In Sarikakis
and Shade (eds) (2008). Ross,
Andrew (1997) The global resistance to sweatshops (pp. 39-50). In Andrew
Ross (ed.) No sweat: Fashion, free trade, and the rights of garment
workers. New York Verso. National
Labor Committee (1997) An appeal to Walt Disney (pp. 95-112). In Andrew
Ross (ed.) No sweat: Fashion, free trade, and the rights of garment
workers. New York Verso. Viewed
in class: The story of coffee (if available) or The fair trade
(if available) or The constant gardener |
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| 10th
April (F) Video Post-production day 3 |
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| Week
13 13th April (M) Case study: Fair trade Talbot,
John M. (2004). Grounds for agreement: The political economy of the
coffee commodity chain. Lanham, MD: Rowman and Littlefield. (Ch. 8
Solution? Specialty, organic, and fair-trade coffees) Equal
exchange website “bean to cups” http://www.equalexchange.com/quality |
Journal
4 Sharing 4 |
| 15th
April (W) Case study: Community media Mitchell,
Caroline, & Baxter, Ann. (2006). Organic radio: the role of social partnerships
in creating community voices (pp. 69-100). In Peter M. Lewis and Susan
Jones (eds.), From the margins to the cutting edge: Community media
and empowerment. Cresskill, NJ: Hampton Press. 1. What is the difference between format radio and community radio? 2. What is Paulo Freire's vision of education? 3. What are some problems that learners face in accessing traditional education? 4. What is meant by praxis? 5. What is the difference between participatory and traditional communication? 6. Why should radio training for women be holistic? 7. From the Sunderland case, how do women build up their confidence? Cultural
survival's Guatemala Radio Project http://www.culturalsurvival.org/programs/grp/projectinfo.cfm
Viewed
in class: Gabriela Martinez's video “Women, Media and Rebellion in Oaxaca” |
Assignment 6 |
| 17th
April (F) Video Evaluation of first cut |
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| Week
14 20th April (M) – Patriots' Day – no school 22nd April (W) Video Screening (final cut) Class evaluation 24th April (F) – Reading Day – no school |
Service
learning reflection Evaluation of teammates |
| Exam.
Week 27th April - 1st May Video will be screened during examination day if it is not completed in Week 14. Check website for schedule. 6th May – Grade Due 17th May – Commencement |
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