Class Schedule

Approach 1: Media Economics / Political Economy
Week 1 6th September (Wednesday) Introduction to the class 1 The Simpsons (Fraudcast news) (season 15, episode 22)
8th September (Friday) Introduction to the class 2 Class interview
Week 2 11th September (Monday) Tutorial sessions will be broken down into halves. Check website for the schedule. Only Group 1 & Group 2 meet. Mass or public Raymond Williams "Mass and masses" (pp.18-27). In O'Sullivan, & Jewkes, Y. (1997). The media studies reader. London: Arnold. [reserve] Eisenstein, Z. (1998). Global obscenities: Patriarchy, capitalism, and the lure of cyberfantasy. New York: New York University Press. (Ch. 1 Seeing: Virtual globes and cyberpublics)[reserve] Models of mass communication Daniel Chandler's homepage The transmission model of communication @ http://www.aber.ac.uk/media/Documents/short/trans.html The active reader (the first two links: The active process of making meaning, the locus of meaning) @http://www.aber.ac.uk/media/Modules/MC10220/active.html	Discussion 1
13th September (Wednesday) Only Group 3 & Group 4 meet.	Discussion 1
15th September (Friday) Media regulation and the First Amendment 1 C & H Ch.3 "Political influence on media" Introduction to media economics: Ownership, technology and the public sphere C & H Ch.2 "The economics of the media industry" pp. 33-51 up to "Media ownership and content diversity" p. 58 "Mass media for profit" to p. 67 up to "Advertising and the press in the 19th century" pp. 348-354 "The case of Bertelsmann"	Quiz 1
Week 3 18th September (Monday) Last day to add Media regulation and the First Amendment 1 McChesney, R. (1999). The New Theology of the First Amendment (pp.257-281). In Rich Media, Poor Democracy. Urbana, IL: University of Illinois Press. [reserve] Introduction to media economics: Ownership, technology and the public sphere Dennis, Everette E., & Merrill, John C. (eds) (2006). Media debates: Great issues for the digital age (4th ed.). New York: Thomson Wadsworth. (Ch. 4 Concentration of media ownership) [reserve] Bertelsmann promotional video powerpoint	Short Assignment 1
20th September (Wednesday) Tutorial sessions will be broken down into halves. Check website for the schedule. Only Group 1 & Group 2 meet. Case studies: Media regulation and the First Amendment 2 Wall Street Journal "Why Microsoft battles Europe years after settling with U.S." [click here] Wall Street Journal "A job for Solomon: Was Bono's blunt a verb or a modifier?" [click here] Wall Street Journal "FCC to penalize Clear Channel for Stern show" [click here] Wall Street Journal "Just how far does the First Amendment protection go?" [click here] 21st September (Thursday) Centennial celebration – all classes cancelled	Discussion 2
22nd September (Friday) Only Group 3 & Group 4 meet.	Discussion 2
Week 4 25th September (Monday) Media concentration 1: The news industry C&H Ch.2 "The economics of the media industry" p. 51 "Media ownership and content diversity" to p. 56 "Concentration and diversity in the music industry" p. 67 "Advertising and the press in the 19th Century" to p. 73 "Advertising, MTV, and 'new' media"	Quiz 2
27th September (Wednesday) Media concentration 1: The news industry Columbia Journalism Review website Media Monopoly Behind the mergers: Q & A @http://archives.cjr.org/year/02/3/hickey.asp How corporate spending blocked political ad reform & other stories of influence @http://archives.cjr.org/owners/mediamoney.asp "Media ownership and the political discourse"	Short Assignment 2
29th September (Friday) Media concentration 2: The music industry C & H Ch.2 "The economics of the media industry" p. 56 "Concentration and diversity in the music industry" - p. 57 "Mass media for profit" p. 73 "Advertising, MTV and 'new' media" - p. 76 Study guide for "Money for nothing" (just read key points; no need to go through discussion questions) @http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/MoneyForNothing/studyguide/html "Money for nothing : Behind the bu$ine$$ of pop music"
Week 5 2nd October (Monday) Media concentration 2: The music industry "Money for nothing : Behind the bu$ine$$ of pop music" (cont.) "Behind the screens Hollywood goes hypercommercial" 3rd October (Tuesday) Last day to drop without "W"	Short Assignment 3
4th October (Wednesday) Media concentration 3: The film industry Wasko, J. (2003). How Hollywood works. London: Sage "Ch.4 Expanding the industry"[reserve] "Behind the screens Hollywood goes hypercommercial" (cont.)
6th October (Friday) Tutorial sessions will be broken down into halves. Check website for the schedule. Only Group 1 & Group 2 meet. Case studies: Media economics The Wall Street Journal "After years of pushing synergy, Time Warner Inc. says enough" [click here] The Wall Street Journal "Behind GE's interest in Vivendi: A changing media landscape" [click here] The Wall Street Journal "U.K. TV can pose hurdles" [click here] The Wall Street Journal "How companies pay TV experts for on-air product mentions" [click here]	Discussion 3
Week 6 9th October (Monday) Columbus Day-no class
11th October (Wednesday) Tutorial sessions will be broken down into halves. Check website for the schedule. Only Group 3 & Group 4 meet.	Discussion 3
13th October (Friday) The selling of culture Klein, N. (2000). No space, no choice, no jobs, no logo : taking aim at the brand bullies. New York: Picador. (Ch.3)[reserve] White, E., & Tkacik, M. (June 19, 2003). Spend it like Beckham. Wall Street Journal. [click here] Pereira, J., & Kang, S. (November 14, 2003). Phat news: Rappers choose Reebok shoes. Wall Street Journal. [click here] Does the Pope wear Prada? Wall Street Journal. [click here] Virgin Atlantic brands posh flights. Wall Street Journal. [click here] "No logo: brands, globalization, resistance"	Short Assignment 4
Week 7 16th October (Monday) The selling of culture "No logo: brands, globalization, resistance" (cont.)
18th October (Wednesday) The nature of communication technology C&H Ch.9 "Media technology and social change"	Quiz 3
20th October (Friday) The nature of communication technology Sussman, G. (1997). Communication, technology, and politics in the information age. Thousand Oaks, CA: Sage. (pp. 18-34, 42-49 ONLY) [reserve] Eisenstein, Z. (1998). Global obscenities: Patriarchy, capitalism, and the lure of cyberfantasy. New York: New York University Press. (Ch. 3 Talking: Cyberfantasies and the relations of power)[reserve] Wall Street Journal "The music man" [click here] Boston Globe "Hub sets citywide WiFi plan" [click here] "The day that the universe changed"	Short Assignment 5
Week 8 Mid-term exam. / discussion session Check website for the schedule. 23rd October (Monday) Group 1 (11:00 - 11:25 a.m.) Group 2 (11:25 - 11:50 a.m.)
25th October (Wednesday) Group 3 (11:00 - 11:25 a.m.) Group 4 (11:25 - 11:50 a.m.)
Approach 2: Media Effect / Audience Studies
27th October (Friday) The audience: passive or active? The Gilmore Girls class note	Self-evaluation 1
Week 9 30th October (Monday) The audience: passive or active? C&H Ch.7 "Media influence and the political world" (skip pp. 240-247) Ch. 8 "Active audience and the construction of meaning" Mid-term grade released. Students who earn C minus or below are advised to see me before the 3rd.	Quiz 4
1st November (Wednesday) Tutorial sessions will be broken down into halves. Check website for the schedule. Only Group 1 & Group 2 meet. *Discussion: The Gilmore Girls* and the active audience theories**	Discussion 4
3rd November (Friday) Only Group 3 & Group 4 meet. Last day to withdraw with a W	Discussion 4
Week 10 6th November (Monday) Postmodernism: hyperreality and identities Best, S., & Kellner, D. (1997). The postmodern turn. New York: Guilford. Ch. 3 From the society of the spectacle to the realm of simulation: Debord, Baudrillard, and postmodernity[reserve] Kellner, D. (1995). Media culture: Cultural studies, identity and politics between the modern and the postmodern. London: Routledge. Ch. 7 Television, advertising, and the construction of postmodern identities[reserve] Survivor All-stars class notes	Short Assignment 6
8th November (Wednesday) BBC's The Office Class notes
10th November (Friday) Tutorial sessions will be broken down into halves. Check website for the schedule. Only Group 1 & Group 2 meet. Discussion: Postmodern texts	Discussion 5
Week 11 13th November (Monday) Only Group 3 & Group 4 meet. Discussion: Postmodern texts	Discussion 5
Approach 3: The discursive approach
15th November (Wednesday) Language, culture and media Hall "Introduction" (pp.1-11) C&H "Ch.6 Social inequality and media representation" (pp.195-200) Harry Potter and the Chamber of Secrets class note	Short Assignment 7
17th November (Friday) Class cancelled as I will be attending the National Communication Association in Texas - yes, first time down south.
Week 12 20th November (Monday) Semiotics 1: The basics Hall "The work of representation" (pp.15-41) Daniel Chandler's homepage "Denotation, connotation and myth" @ http://www.aber.ac.uk/media/Documents/S4B/sem06.html Textual analysis workshop (cancelled)	Discussion 6 cancelled
22nd November (Wednesday) Semiotics 2: Advertisements as violence against women C&H "Ch.6 Social inequality and media representation" p. 212 "Gender and media content" - p.216 up to "Class and the media" Kilbourne, J. (1999). Can't buy my love: How advertising changes the way we think and feel. New York: Touchstone. (Ch. 6 & Ch.12)[reserve] Jean Kilbourne "Killing us softly 3"	Short Assignment 8
24th November (Friday) Thanksgiving-no class
Week 13 27th November (Monday) Subjectivity and male gaze Hall (pp. 41-64) Sturken, M., & Cartwright, L. (2001). Practices of looking: An introduction to visual culture. Oxford: Oxford University Press. (pp.76-91)[reserve] Hitchcock "Vertigo" class note
29th November (Wednesday) Minority, stereotyping and representations C&H Ch.6 "Social inequality and media representation" pp. 200-212 up to "Gender and the media content" p.216 "Class and the media" - p.224 up to "Sexual orientation: Out of the closet and into the media?"	Quiz 5
1st December (Friday) Representations of gays and lesbians Off the Straight & Narrow: Lesbians, Gays, Bisexuals & Television
Week 14 4th December (Monday) Minority, stereotyping and representations Justin Lewis "The power of popular television: The case of Cosby" (pp.91-100) In O'Sullivan, & Jewkes, Y. (1997). The media studies reader. London: Arnold.[reserve] hooks, b. (1992). Black looks: Race and representation. Boston: South End. (Introduction, Ch.4 Selling hot pussy)[reserve] Hall "The spectacle for the 'other'" bell hooks "Cultural criticism and transformation"	Short Assignment 9
7th December (Wednesday) Last Class Minority, stereotyping and representations bell hooks "Cultural criticism and transformation" (cont.) class evaluation
Exam. Week 11th-16th December Check website for the schedule.	Self-evaluation 2 due in your session
20th December Grade released