Class schedule (Media Effects and Uses)

	Due in class unless stated otherwise
Week 1 18th January (Wed.) Introduction to the class 1 H.G. Wells' the war of the worlds: The real story back to top
Week 2 23rd January (Mon.) Introduction to the class 2 A critical overview of media effects research 1 Simpson Ch.1-4
25th January (Wed.) A critical overview of media effects research 2 Simpson Ch.5-8 An overview of media effects research: History, epistemology, ontology, methodology note Topic 1: Exemplification and perception BZ Ch. 2 Exemplification theory of media influence Students form "quiz writers" groups back to top	Quiz 1
Week 3 30th January (Mon.) Topic 2: Psychology of priming and cognition theory BZ Ch. 5 Media priming: A synthesis BZ Ch. 4 Media consumption and perceptions of social reality: Effects and underlying processes Experimental research: An introduction class note	Quiz 2
1st February (Wed.) Experimental research: Quiz Wimmer, Roger. D., & Dominick, J. R. (2000). Mass media research: An introduction (6th ed.). Belmont, CA: Wadsworth. (Ch. 10 Experimental research) (distributed in class on 30th Jan.) Students form "research instruments" groups back to top	Quiz 3
Week 4 6th February (Mon.) Topic 3: Social cognition theory and perception BZ Ch. 6 Social cognitive theory of mass communication BZ Ch. 13 Minorities and the mass media: Television into the 21st century Experimental research: Assign topics, literature review Class note	Historical narrative due Quiz 4
8th February (Wed.) A critical overview of media effects research 3 Topic 4: Education TV and children BZ Ch. 15 Vast wasteland or vast opportunity? Effects of educational television on children's academic knowledge, skills and attitudes Experimental research: Ethical issues Class note back to top	Historical narrative critique due Quiz 5
Week 5 13th February (Mon.) Class cancelled due to weather 14th February (Tue.) Last day to drop without a W
15th February (Wed.) Topic 5: Attitude change and persuasion BZ Ch. 7 Mass media attitude change: Implications of the elaboration likelihood model of persuasion Experimental research: Design back to top	Experimental research literature review due Quiz 6
Week 6 20th February (Mon.) Presidents' Day-no class
22nd February (Wed.) Topic 6: Indirect media effects BZ Ch. 8 Intermedia processes and powerful media effects Topic 7: Case studies: media violence and fright reaction BZ Ch. 10 Effects of media violence BZ Ch. 11 Fright reactions to mass media The Killing Screens: Media & the Culture of Violence (37 min.) back to top	Experimental research design draft due Quiz 7 (take home) Quiz 8
Week 7 27th February (Mon.) Experimental research design meeting Sign up time to meet with instructor	Testing 1
1st March (Wed.) Class cancelled back to top
Week 8 6th March (Mon.) Topic 8: Agenda-setting and priming BZ Ch. 1 News influence on our pictures of the world Constructing Public Opinion: How Politicians and the Media Misrepresent the Public (2001) (32 min.) See instructor on 6th, 7th to discuss experimental design.	Quiz 9
8th March (Wed.) Topic 9: Political communication effects BZ Ch. 9 Resurveying the boundaries of political communication effects Mid-term grade released. Students who get C- or below MUST see the instructor before 24th March back to top	Experimental research design (final draft) due Quiz 10
12th - 18th March-Spring Break
Week 9 20th March (Mon.) Topic 10: Cultivation theory BZ Ch. 3 Growing up with television: Cultivation processes Survey: Introduction class note	Quiz 11
22nd March (Wed.) Survey: Quiz Wimmer, Roger. D., & Dominick, J. R. (2000). Mass media research: An introduction (6th ed.). Belmont, CA: Wadsworth. (Ch. 8 Survey research) (Distribute in class on 20th March) The electronic storytellers: TV and the cultivation of values (30 min.) 24th March (Fri.) - Last day to drop with W back to top	Quiz 12
Week 10 27th March (Mon.) Topic 11: Third-person effect BZ Ch. 18 The third-person effect Survey: Assign topics	Quiz 13
29th March (Wed.) Students can choose to go to class or not; if they do, they will receive three bonus points. Unity week special Hong Kong cinema: Wong Kar-wai's In the mood for love and the imaginery slides back to top
Week 11 3rd April (Mon.) Topic 12: Individual differences BZ Ch. 19 Individual differences in media effects Topic 13: Media effects and health campaigns BZ Ch. 17 Effects of media on personal and public health Survey: Design	Survey literature review due Quiz 14 (take home quiz; distributed on 29th March) Quiz 15
5th April (Wed.) Topic 14: Media effects and sex BZ Ch. 12 Effects of sex in the media Survey: Group meeting time Survey: Consultation back to top	Quiz 16
Week 12 10th April (Mon.) Topic 15: Media effects: Marketing communication BZ Ch. 14 Media influences on marketing communications Survey: Group meeting time	Quiz 17
12th April (Wed.) Topic 16: Uses and gratifications BZ Ch. 20 The uses and gratifications perspective of media effects [cancelled] BZ Ch. 21 Entertainment as media effects BZ Ch. 22 Social and psychological effects of information technologies and other interactive media back to top	Survey (draft) - due 14th April at noon, no e-mail please. due Quiz 18
Week 13 17th April (Mon.) Patriot's Day-no class
19th April (Wed.) Survey testing back to top	Testing 2
Week 14 24th April (Mon.) No class-See instructor to discuss survey design
26th April (Wed.) Revision for final examination Course evaluation back to top	Survey (final draft) due
Exam. Week 2nd May (Tuesday) 2:00 - 3:50 p.m. Same classroom
10th May Grade released 21st May (Sun.) Commencement back to top